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Did you know a caller tune can really make your customers more impressed with you?
In business, every interaction is a chance to make a lasting impression. While most businesses focus on perfecting their product or service, an often-overlooked opportunity lies in what can impress potential customers – the caller tune.
Yes, that seemingly insignificant audio clip can be a powerful tool to captivate your customers, build a brand identity, and elevate your customer experience.
Let’s show you how to transform this often-ignored element into a strategic asset, and take your business to the next level.
What is a Caller Tune?
A caller tune is the music or sound that plays when someone calls your phone, instead of the usual ringing sound. It’s like a personalized greeting that lets the caller know they’ve reached your phone, and can be a fun way to express your personality or showcase your favorite song!
For businesses, a caller tune is usually called a caller greeting, and rather than a song, an automated, professional (but customized) message plays instead.
Something along the lines of “Welcome to Trust Pharmacy, we trust your day is going great, how can we be of service?”
The great thing is, it works perfect with our Interactive voice response (IVR) feature to give your callers/customers the option to select the service they want, e.g Press one for sales, Press two for support.
Now, let’s discuss the benefits of caller tune ( caller greeting) for your business
Benefits of Professional Caller Tune for Businesses
Here are the benefits your business will enjoy with a caller tune/caller greeting feature.
1. Make a Stellar First Impression
First impressions matter a lot, especially in businesses. Your brand image is very important
A PressOne caller tune feature can help make a stellar first impression by creating a professional and personalized experience for callers, boosting your brand image. When a customer calls a business, the greeting they hear sets the tone for the interaction.
Example: Let’s say you’re calling “Jollof Palace”, a popular Nigerian restaurant in Lagos.
Instead of the usual ringing, you hear a warm greeting: “Welcome to Jollof Palace! We’re excited to serve you. Please select your order, and one of our team members will assist you.”
This greeting makes a great first impression, conveying friendliness because the warm tone makes you feel welcome.
It also shows professionalism because the message is clear and well-structured.
This sets the stage for a positive customer experience, making you more likely to engage with the business and become a loyal customer.
A well-crafted caller tune can make a significant difference in how customers perceive a business, and Jollof Palace is off to a great start!
2. Look Bigger, Sound Professional
One thing about getting a PressOne caller tune feature for your business is, it makes you stand out, and makes you look bigger than you already are. Potential customers who hear a color tune feature that greets them, instantly get the sense that your business is a big one.
What happens after is that they will not hesitate to pay you what you charge them. One of the common mistakes small business owners make is not paying good attention to how they look and sound to customers.
A professional caller tune can transform your small business into a larger, more established enterprise, making your brand image bigger and more professional.
It creates a polished image, making customers perceive you as more reliable and trustworthy. This elevated image can directly influence their willingness to pay your rates, as they associate your business with higher quality and value.
3. Boost Your Brand Identity
Your caller tune can be your business voice.
A PressOne caller tune feature can help boost your brand identity by consistently communicating your business personality, values, and the unique value it has among other businesses. This reinforces the brand image and creates a lasting impression on customers.
Example: Let’s say you’re calling “Levi Upscale Restaurant Foods”, a Nigerian restaurant known for its delicious sea food serving.
The caller tune (which is a greeting in this case) says: “Levi Restaurant, where every bite tells a story! We’re passionate about bringing you the tastiest snacks. Hold on, and we’ll get you connected.”
This greeting reinforces the brand name and tagline and communicates the brand’s passion and values. It also creates a personal connection with the customer
By consistently delivering this message, Levi restaurant strengthens their brand identity and differentiates themselves from competitors.
The caller tune feature becomes a part of the brand’s overall marketing strategy, making every customer interaction an opportunity to build brand loyalty and recognition.
4. Improve Efficiency, Never Put A Customer On Hold
A Caller tune feature can save your business time by handling the first part of a call automatically. This means your staff can focus on helping customers, instead of answering basic questions.
You look more organized when an interactive voice response feature also known as call menu, follows your caller tune.
A call menu allows customers to select which of your service or products they want and this instantly transfers them to the right team or department.
A PressOne business number comes with these features and you can easily get one at an affordable price.
Example: Let’s say you’re calling “Serene Oasis Spa” in Abuja, Nigeria. The caller tune says: “Welcome to Serene Oasis Spa! If you’re calling to book an appointment, please press 1. For general inquiries, press 2. Our team will assist you shortly.”
This greeting directs customers to the right department, reduces the number of unnecessary calls and saves staff time from answering repetitive questions
By automating the initial interaction, Serene Oasis Spa can reduce wait times for customers, increase staff productivity and improve overall customer experience
This simple feature helps the spa manage customer calls more efficiently, allowing them to focus on providing exceptional services and growing their business.
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5. Be A Customer Care Champion
A PressOne caller tune feature can guide your customers by providing clear instructions and options. This personalized experience exceeds expectations by showing attention to detail and care
By providing a clear and helpful greeting, your customers, especially new ones, are more likely to engage with your business more, come back to buy more of what you’re selling and even recommend the business to others
A well-designed caller tune sets the tone for a positive experience, building trust and loyalty with customers.
6. Always Open For Business
A caller tune feature can create the impression that your business is always open and accessible, even outside of regular hours. The caller tune feature will be on your PressOne business phone and it’s a different number from your personal one,
By providing a 24/7 greeting, you can assure customers that their calls are valued and even offer after-hours support or emergency contact options
This can provide a sense of security and reliability and show that your business is committed to customer convenience and accessibility, even when your physical location is closed.
It helps build trust and confidence, making customers more likely to choose your business and remain loyal. It’s like having a virtual receptionist, always ready to greet callers!
7. Promote Your Business Easily
A caller tune feature can be a powerful marketing tool to promote your offers (a discount you’re currently running), new products, or services.
By crafting a targeted message, you can reach customers directly and effectively.
Example: “Jumia Nigeria” wants to promote a limited-time discount on electronics. Their caller tune/greeting says: “Welcome to Jumia Nigeria! Don’t miss out on our flash sale – 20% off all electronics until the end of the week! Press 1 to speak with our sales team or visit our website for more details.”
This greeting grabs the caller’s attention with a timely offer and encourages immediate action
By using the caller greeting feature, Jumia Nigeria can increase sales and conversions, drive website traffic and enhance customer engagement
This simple yet effective marketing strategy can be easily adapted to promote new products, special offerings, or events, making the most of every customer interaction.
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8. Keep Them on the Line
Struggling to convert customer calls to sales?
A professional caller tune feature can help you reduce call drop-offs and boost customer engagement.
If you use your personal phone for your business, and it has no professional caller tune/greeting feature, and a call menu that follows it, customers might drop off before you tel them everything about their inquiries, especially they are new customers looking for a business they can trust with their money.
A professional caller tune feature sets the tone and keeps them engaged on the call, after which your staff attends to them.
9. Buy Once, Reap Rewards Forever
Getting a PressOne professional caller tune feature is so cost-effective because it’s a feature that you can reap rewards for in so many ways.
It automatically comes with your PressOne business phone and you can design your greetings to fit every occasion.
The beautiful thing is, you can also enjoy the other benefits that come with your caller tune such as:
- Call recording: Helps you play back calls in real time between your staff and customers
- Call analytics: Helps you see the number of business calls you receive per day
- Call tracking: Helps you understand how your calls are performing sales wise
- CRM: Helps you understand customer behaviour based on their past purchases.
How To Set Up Professional Caller Tune
To set a professional caller tune for your business:
- Visit https://pressone.africa/pricing and subscribe to your preferred plan.
- The ‘Buy now’ button under your selected plan will take you to a signup page. Fill in your details accordingly.
- A suitable plan will be recommended to you after you fill in your details. Click on “Subscribe to plan” to make payment
- Upon making your payment, you will be redirected to sign in to authenticate your account. An OTP will be sent to your registered number.
- After you sign in, you will be given a list of numbers to select from.
- Complete your setup and you are good to go.
Still in doubt? Talk to sales and see how the professional caller tune feature works
Professional Caller Tune Use Cases
Here are 5 common professional caller tune use cases in specific industries:
1. Healthcare
Thank you for calling Raymond Hospital. How may we help you?”
Examples of use:
- Hospitals and clinics to reassure patients and provide a calming experience
- Medical offices to manage high call volumes and reduce wait times
- Pharmacies to provide important announcements or promotions
2. Finance and Banking
Welcome, thank you for choosing Ovious Bank. Please enter your account number to proceed.”
Examples of use:
- Banks to authenticate callers and ensure secure transactions
- Credit unions to provide account information and transaction history
- Financial advisors to offer personalized investment advice
3. Retail and E-commerce
“Thanks for calling Greatness supermarket. How may we help you today?”
Examples of use:
- Online retailers to manage order inquiries and returns
- Brick-and-mortar stores to provide store hours and location information
- Customer service teams to resolve product issues and concerns
4. Hospitality and Travel
“Welcome to Providus Hotel. How can we assist you with your stay?”
Examples of use:
- Hotels to provide room booking and reservation information
- Airlines to offer flight schedules and booking assistance
- Travel agencies to plan personalized travel plans
5. Technology and Software
“Hello, you’ve reached Nairapay. Please press 1 for sales or 2 for technical support.”*
Examples of use:
- Software companies to provide technical support and troubleshooting
- IT services to offer network and system maintenance
- Tech startups to promote new products and services
Note: The caller tune greeting can be customized to what you want it to be
