The New Sales Campaign Feature: Create High Impact Campaigns That Drives Results

We’re excited to introduce the Sales Campaign feature on the PressOne web platform. This feature lets you set up call-based campaigns for promotions, holiday sales, or any event you’re planning for your customers.

What are the benefits?

• Create campaigns for any event: This feature lets you set up call campaigns for lead generation/qualification, customer win-back, market research, payment and all other sales campaign goals you want to achieve. For example, if you’re running a Black Friday sale, you can create a campaign specifically for that and assign team members to speak to each contact about your offerings and discounts.
• Track campaign performance: Easily keep track of how your campaign is doing and see how well your team is performing. This way, you can make changes as needed to reach your goals. For instance, during a holiday campaign, you can monitor the number of contacts, calls made, response rates, and customer interest, so if one offer is getting more attention, you can adjust to drive results.
• Distribute Calls Easily: You can route calls smoothly by assigning them to team members based on the campaign’s needs. This helps callers connect with the right person right away. For instance, if you’re launching a new product, you can direct calls to the product manager. You can also share calls to manage high volumes so that no single person gets overwhelmed.

How does it work?

1. Log into your PressOne account: https://web.pressone.africa/sign-in
2. On the left side bar, navigate to Add-ons and click on Sales Campaign.
3. Select Start a new campaign.
4. Fill in your campaign details and click on Continue.
5. Import a CSV file, but your file should only include 4 field options — name, phone number, company and email.
6. Once done, proceed to add tags and click on Continue.
7. Choose the phone number you would like to use to make the call and Save campaign.
8. Once done, assign a team member — you can select Distribute Evenly or Custom Distribution.
9. You will see the team member you assigned on your screen, then proceed to Publish campaign.
10. You can also edit by clicking the Edit button at the top right corner of your screen.

Set Up Your Sales Campaign