What Is Brand Image? Importance, Examples, Tips, and How to Measure It

brand image

    Imagine walking into a room of strangers. You quickly judge people based on how they look and act. In just a few seconds, you form an opinion, whether it’s good, bad, or neutral. Now, think about your business. When new customers come across your brand, they’re doing the same thing – instantly forming […]

Branding In Nigeria: How to Build a Strong Brand Identity For Your Business

Branding In Nigeria

Imagine Mama Bisi, a talented tailor in Lagos with a small shop tucked away in Surulere. She sews beautiful clothes that her customers love, but she struggles to get new customers through the door. Meanwhile, her competitor across the street, with a bright and inviting storefront, and a catchy name, seems to be attracting all […]