Level Up: 11+ Lead Generation Strategies for Your Nigerian Business

Mon, 15 Jul 2024
lead generation strategies

Struggling to convert visitors into paying customers?

There are a few things you just might not be doing right. And that’s okay. The Nigerian business scene is getting dynamic every single day. It’s time you learn about new tools that can take your business to the next level.

This article equips you with 11+ powerful lead generation strategies designed to skyrocket your Nigerian business.

 

What are Lead Generation Strategies?

Let’s say you own or work for a fintech company that allows people to track and save their monthly income easily.

Like every other business, you need to find ways to attract people to use your product.

These ways, are called lead generation strategies.

Put simply, lead generation strategies are ways to attract potential customers who might be interested in your business

With each strategy comes a tool we recommend so you get the best results from each strategy.

Why? Let’s use a food analogy. Think of the strategies as bread . You can eat bread alone but it doesn’t go well right? Neither is it that satisfactory. Therefore think of the tools as tea or butter to your bread. Sounds better right?

 

For You:

 

Here are 11+ Lead Generation Strategies for Nigerian Businesses

  1. Cold Outreach
  2. Content Marketing
  3. Social Media Marketing
  4. PPC Advertising
  5. Search Engine Optimization
  6. Affiliate Partnership
  7. Event Marketing
  8. Influncer Marketing
  9. Lead Magnets
  10. Customer Reviews
  11. Public Relations (PR)

 

1. Cold Outreach

Cold outreach is like reaching out to someone you haven’t met yet to introduce yourself and your business. It’s done through emails, calls, or social media messages. Businesses do cold outreach a lot and it has proven to be one of the most successful lead generation strategies ever.

Alex Turnbill, founder of Groove, used cold emailing to reach out to potential customers and grew his company to $500,000 in monthly revenue.

The key is to be helpful and informative, not pushy. By offering valuable content or solutions to their problems, you can grab their attention and turn them into potential customers.

It takes work, but it’s a great way to find new leads who might not know your business exists.

Tools/To-do: For calls, use PressOne’s business phone number to easily record calls between you and potential clients, so you can review the conversations and see how you can improve your pitch and sales strategy.

For cold emails, leverage PressOne’s integration with Hubspot CRM. We have a free email tracking software that takes the guessing out of your sales outreach. HubSpot notifies you when a potential customer opens your email and clicks a link inside, so you can understand exactly who’s engaging with your emails and what they’re interested in.

 

2. Content Marketing

You can create helpful blog posts that educate potential customers about their problems and how your business can solve these problems.

This builds trust and positions you as an expert. In these posts, include call-to-action links so people who find your content interesting do not have to go through stress before they can get your products/services

Tools/To-do: Put a Live Call add-on on your website so potential customers can reach you immediately, especially when they are reading your content and they need more clarity.

Use our Hubspot integration to manage your content marketing strategy and blog posts

 

3. Social Media Marketing

It is advisable you do not handle your businesses’ social media page yourself because of your workload.

Hire a social media expert and set strategies to create engaging captions and interactive images and videos so you can easily attract interested customers.

You can also run ads to get customers faster.

Tools/To-do: With PressOne, gain access to Hubspot’s has a social media marketing tool that allows you to manage and schedule your social media content across all platforms. You can also track your engagement rates and campaigns.

 

4. PPC Advertising (Pay Per Click)

With PPC advertising. you set keywords relevant to your business and pay a small fee each time someone clicks your ad. This gets you noticed by potential customers actively searching for what you offer, driving high-quality leads straight to your website! It’s a powerful way to stand out and generate leads in Nigeria’s competitive business space. You can use platforms like Google Ads and Facebook ads to run targeted ads that direct traffic to your website.

Tools/To-do: Use Google Keyword Planner for keyword research and identify keywords that have good trends and will bring you the most visitors.

 

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5. Search Engine Optimization (SEO)

Search engine optimization (SEO) is getting your business website noticed at the top of online search.

When people in Nigeria search for problems your business solves, SEO helps your website appear first.

Imagine potential customers asking “best dentist Lagos” – with good SEO, your dental practice website shows up first.

This increases website traffic and the chance people will contact you, turning them into leads for your business.

It’s more of a long-term gain that may not give you instant leads, but it definitely pays off and is important for long-term online visibility.

Tools/To-do: Use SEMrush, SimilarWeb, Ahrefs and UberSuggest to carry out competitor analysis and see what keywords they are ranking for that brings them the most traffic.

 

6. Affiliate Partnership

Affiliate partnerships are one of the proven lead generation strategies that can generate potential customers for you because most times, affiliate partners already have a network of people who buy from them or who they advertise to.

These people trust them already and they could have that same trust in what you sell.

Set up an affiliate partnership with individuals looking to make a side income. Give them custom links to your product/services so they can advertise for you and bring leads to your website.

Tools/To-do: Create a landing page on your website with compelling click to action buttons to get people to sign up.

You can also create content around this program so people get to know more about your program. Use Google Analytics to track the number of clicks you get from the page.

 

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7. Event Marketing

Event marketing is like throwing a party in Nigeria to showcase your business!

Okay, maybe not a party, but something closely related that makes it look fun. You invite potential customers, engage with them face-to-face, and demonstrate how your business can solve their problems.

Tools/To-do: You could host workshops, webinars and conferences to connect with people interested in your services who attend, learn from you, and might become leads.

Events build brand awareness, and allow you to directly collect contact information for follow-up, turning attendees into potential customers. It’s a fun way to generate leads and grow your business.

Leverage your social media platforms to create awareness around your event.

 

8. Influencer Marketing

Although not new, influencer marketing is becoming a common way for businesses to generate awareness and quick leads. Basically, you get an influencer with a huge following on social media to advertise what you sell to their customers.

It is advisable you do not pick just any influencer with a huge following but someone that does what is closely related to what you sell.

That way, it is easier for their followers to trust what they are saying because they have established themselves as a trusted voice in that field. For example, let’s assume you own a restaurant.

You could get a food blogger to come visit your restaurant, try the menu and post a video on their Instagram page. This will help generate visits to your social media page and eventually, your website.

Tools/To-do: Research influencers that are relevant to your business niche

 

9. Lead Magnets

Lead magnets are like free gifts for potential customers in Nigeria. You offer something valuable, like an e-book, in exchange for their contact information.

This usually occurs when they visit your website page or read a blog post, but don’t take any action.

The lead magnet is meant to attract them as the last line to get their information and eventually convert them to paying customers.

For example, imagine giving away a free guide on “Healthy Eating in Nigeria.” People interested in healthy living download it, giving you their email.

Now you can connect with them, share more about your business, and turn them into potential customers! Lead magnets attract leads who are already interested in what you offer, making them more likely to convert into sales.

Tools/To-do: Leverage our integration with Hubspot to create high-quality content like ebooks, white papers, infographics, or video tutorials that can serve as valuable lead magnets.

 

10. Customer Reviews

Customer reviews are like word-of-mouth advertising for your Nigerian business in the digital age.

Happy customers leave positive reviews online, which potential customers in Nigeria can easily find.

Imagine someone searching for “Digital Marketing Agency in Lagos” . Seeing great reviews about your agency builds trust and makes them more likely to choose you.

Positive online reviews act as social proof, convincing potential customers that your business is reliable and trustworthy, leading them to contact you for your services.

Tools/To-do: Encourage your customers to give reviews about your business, especially on Google

 

For You:

 

11. Public Relations (PR)

PR is getting Nigerian news outlets to talk about your awesome business.

Positive articles, interviews, or press releases build trust and make you seem reliable.

Customers are more likely to trust businesses who have been featured on authoritative websites and news outlets. This is one of the most effective lead generation strategies, especially for new businesses.

Tools/To-do: Research opportunities to appear on trusted websites and news outlets.

 

Conclusion on Lead Generation Strategies

With PressOne, you get all the tools you need to take your business to the next level and easily convert your leads into paying customers. Get started here

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