The Best 11 CRM Software For Small Businesses

Tue, 28 Jan 2025
crm software for small business

Have you ever wondered how some small businesses manage to keep their customers happy and organized without missing a thing? The secret often lies in using the right Customer Relationship Management (CRM) software.

Struggling to track leads, follow up with clients, or just want to stay on top of your sales? The best CRM tools can make a huge difference.

In this article, we’ll discuss the top CRM software for small businesses to grow, stay organized, and build stronger customer relationships. We’ll also discuss their pricing and why they stand out, so you know which options suit you best.

 

Top 11 CRM Software for Small Businesses

Here are 11 popular CRM tools that are great for small businesses:

  1. HubSpot CRM
  2. Zoho CRM
  3. Salesforce Essentials
  4. Pipedrive
  5. Freshsales (by Freshworks)
  6. Monday.com CRM
  7. Keap (formerly Infusionsoft)
  8. Agile CRM
  9. Bitrix24
  10. Insightly
  11. Capsule CRM

 

1. HubSpot CRM

HubSpot CRM is one of the best CRM software for small businesses looking to manage their customer relationships without any hassle. It’s easy to use, packed with useful features, and best of all—there’s a free version that covers a lot of what small businesses need.

With HubSpot CRM, you can track leads, manage contacts, and automate follow-ups, all in one place. It helps businesses stay organized and focused on growth without getting overwhelmed by complicated systems.

 

Why HubSpot CRM Stands Out

  1. Free Forever Plan – Unlike many CRMs, HubSpot offers a free plan with plenty of features to get started, making it perfect for small businesses on a budget.
  2. Easy to Use – The simple and intuitive interface makes it easy for anyone to get started without needing technical skills.
  3. Automation Tools – HubSpot helps businesses save time by automating emails, follow-ups, and task reminders.
  4. All-in-One Solution – It offers tools for sales, marketing, and customer service, so everything is connected in one platform.
  5. Integrations – HubSpot works well with popular tools like Gmail, Outlook, Slack, and Shopify, making it easy to fit into your existing workflow.
  6. Scalability – As your business grows, HubSpot can grow with you by offering more advanced features when needed.

 

HubSpot CRM Pricing

  • Free Plan – Includes essential features like contact management, email tracking, and deal pipelines at no cost.
  • Starter Plan – Starts at $20 per month, adding more automation and support features.
  • Professional Plan – Starts at $890 per month, offering advanced features like automation workflows and reporting.
  • Enterprise Plan – Starts at $3,600 per month, ideal for larger businesses with complex needs.

 

Just starting out or looking to grow? HubSpot CRM provides a flexible and affordable solution for managing your customers effectively.

 

Related:

 

2. Zoho CRM

Zoho CRM is a powerful and affordable tool that helps small businesses manage their customers, track sales, and automate everyday tasks. It’s designed to be easy to use while offering a wide range of features that help businesses stay organized and grow.

With Zoho CRM, you can keep track of your leads, communicate with customers, and analyze your sales performance—all in one place. Whether you’re a startup or a growing business, Zoho CRM offers the tools you need without breaking the bank.

 

Why Zoho CRM Stands Out

  1. Affordable Pricing – Zoho CRM is budget-friendly, offering great features at a lower cost compared to many other CRMs.
  2. Customizable Features – It allows businesses to tailor the CRM to fit their needs with custom modules, fields, and automation.
  3. AI-Powered Insights – The built-in AI assistant, Zia, provides helpful insights, predicts sales trends, and even suggests the best times to contact leads.
  4. Easy Integration – Zoho CRM works well with other Zoho products and popular tools like Gmail, Microsoft Office, and Slack.
  5. Automation Tools – You can automate repetitive tasks like sending emails, following up with leads, and managing workflows to save time.
  6. Mobile-Friendly – The Zoho CRM mobile app makes it easy to manage your business on the go, helping you stay connected anytime, anywhere.

 

Zoho CRM Pricing

  • Free Plan – Suitable for up to 3 users, offering basic CRM features like lead and contact management.
  • Standard Plan – Starts at $14 per user/month, adding features like sales forecasting and email insights.
  • Professional Plan – Starts at $23 per user/month, with automation, inventory management, and social media integration.
  • Enterprise Plan – Starts at $40 per user/month, offering advanced features like AI assistance, multi-user portals, and more customization.
  • Ultimate Plan – Starts at $52 per user/month, providing premium features, advanced analytics, and top-tier support.

 

Zoho CRM is an excellent CRM software for small businesses looking for a flexible and cost-effective solution to manage their customers and boost sales efficiently.

 

 

Integrate your CRM with PressOne!

crm software for small businesses

 

PressOne is a business phone system that is better than your SIM card. It is a virtual phone system which you can use to make and receive calls over the internet from your current devices.

Benefits? A lot! Get access to automated welcome greeting, call routing/IVR, call tracking and call analytics all on one central dashboard!

The cherry on top? Our integrations!

Integrate PressOne with your existing CRM and customer support tools like:

  1. Zoho CRM
  2. Hubspot
  3. Zendesk
  4. Freshdesk
  5. PipeDrive
  6. Intercom
  7. Zapier
  8. Chrome Extension

 

Want to learn more?

Get Started

 

3. Salesforce Essentials

Salesforce Essentials is a powerful and easy-to-use CRM designed specifically for small businesses. It helps businesses manage customer relationships, track sales, and provide excellent customer service—all in one place.

With Salesforce Essentials, you get the reliability and advanced features of Salesforce, but in a simplified and more affordable package that’s perfect for growing businesses.

Whether you’re handling leads, automating follow-ups, or tracking interactions, this CRM makes it easy to stay organized and focused on growth.

Why Salesforce Essentials Stands Out

  1. Trusted Brand – Salesforce is one of the most well-known CRM providers, offering reliable and secure solutions trusted by businesses worldwide.
  2. User-Friendly Interface – Essentials is designed with small businesses in mind, making it simple to set up and use, even without technical skills.
  3. Automation Features – It helps automate tasks like sending follow-up emails, assigning leads, and tracking customer interactions, saving time and effort.
  4. Powerful Analytics – With built-in reporting tools, businesses can easily track their sales performance and gain insights to improve their strategies.
  5. Multi-Channel Support – Manage customer interactions from email, phone, and social media all in one place to ensure better communication.
  6. Scalability – As your business grows, you can easily upgrade to more advanced Salesforce solutions without switching to a new system.

 

Salesforce Essentials Pricing

  • Essentials Plan – Starts at $25 per user/month, which includes lead management, contact tracking, email integration, and automation features.
  • Trial Version – Salesforce offers a free 14-day trial to test out the features before committing.

 

Salesforce Essentials is one of the best CRM software for small businesses looking for an easy, yet powerful CRM backed by a trusted name in the industry. 

It offers the right balance of affordability, functionality, and growth potential.

 

Top Pick:

 

4. Pipedrive

Pipedrive is a simple yet powerful CRM designed to help small businesses focus on closing deals and growing sales. It’s built with a clear, visual interface that makes tracking leads and managing your sales pipeline easy.

Whether you’re a solo entrepreneur or a small team, Pipedrive helps you stay organized, automate tasks, and ensure no opportunity slips through the cracks.

If you want a straightforward CRM that keeps your sales process moving smoothly, Pipedrive is a great option.

 

Why Pipedrive Stands Out

  1. Easy-to-Use Interface – The visual sales pipeline makes it simple to track deals, move them through stages, and know exactly where each lead stands.
  2. Sales-Focused Features – Unlike other CRMs, Pipedrive is built specifically for sales teams, helping you focus on closing deals efficiently.
  3. Automation Tools – Automate repetitive tasks like sending follow-up emails, scheduling meetings, and updating records to save time.
  4. Customizable Pipelines – Easily customize your sales pipeline to match your unique business process and track progress in a way that works for you.
  5. Smart Reporting – Get detailed insights into your sales performance with customizable reports and analytics.
  6. Mobile-Friendly – Stay on top of your deals from anywhere with the Pipedrive mobile app, making it perfect for businesses on the go.

 

Pipedrive Pricing

  • Essential Plan – Starts at $14 per user/month, offering basic CRM features like deal tracking and contact management.
  • Advanced Plan – Starts at $29 per user/month, adding email tracking, workflow automation, and custom fields.
  • Professional Plan – Starts at $49 per user/month, including advanced reporting, revenue forecasting, and team collaboration tools.
  • Power Plan – Starts at $64 per user/month, designed for scaling businesses with deeper automation and insights.
  • Enterprise Plan – Starts at $99 per user/month, offering unlimited customization, enhanced security, and priority support.

 

Pipedrive is an excellent CRM software for small businesses looking for a CRM that’s easy to use, sales-driven, and helps them stay focused on closing more deals with less effort.

 

5. Freshsales (by Freshworks)

Freshsales is a smart and easy-to-use CRM designed to help small businesses attract, engage, and close deals with customers effortlessly.

It comes with built-in tools to track leads, manage customer interactions, and automate tasks, all in one place. Whether you’re following up on potential clients or analyzing sales performance, Freshsales makes it simple to stay organized and grow your business without getting overwhelmed.

 

Why Freshsales Stands Out

  1. AI-Powered Insights – Freshsales includes an AI assistant called “Freddy” that helps predict sales trends, prioritize leads, and suggest the best actions to take.
  2. All-in-One Solution – It combines sales automation, email tracking, phone call management, and analytics into a single platform.
  3. User-Friendly Interface – Designed with small businesses in mind, Freshsales is easy to set up and use, even for beginners.
  4. Built-in Email and Phone Features – Make calls and send emails directly from the CRM without switching between different tools.
  5. Customization Options – Tailor the CRM to fit your business needs by customizing workflows, sales stages, and reports.
  6. Affordable and Scalable – Whether you’re a small startup or a growing company, Freshsales offers flexible pricing plans that scale with your needs.

 

Freshsales Pricing

  • Free Plan – Ideal for small teams, includes basic features like contact and deal management.
  • Growth Plan – Starts at $15 per user/month, adding automation, contact scoring, and reporting tools.
  • Pro Plan – Starts at $39 per user/month, offering AI-powered insights, workflow automation, and sales forecasting.
  • Enterprise Plan – Starts at $69 per user/month, with advanced features like custom reports, audit logs, and enhanced support.

 

Freshsales is one of the best CRM software for small businesses looking for an affordable and easy-to-use CRM that comes packed with smart features to boost sales and improve customer relationships.

 

Read Also:

 

6. Monday

Monday is an easy-to-use and highly flexible CRM that helps small businesses manage their sales, projects, and customer relationships all in one place.

It offers a visual and customizable platform where you can track leads, collaborate with your team, and automate daily tasks. Whether you’re organizing your sales pipeline or following up with customers, Monday makes everything simple and efficient.

 

Why Monday Stands Out

  1. Highly Customizable – You can easily set up your CRM to fit your business needs with customizable workflows, templates, and dashboards.
  2. Visual and intuitive – The drag-and-drop interface makes it simple to track leads, assign tasks, and monitor progress at a glance.
  3. Automation Made Easy – Automate repetitive tasks like follow-ups, notifications, and status updates to save time and stay organized.
  4. Collaboration-Friendly – Work seamlessly with your team by assigning tasks, sharing updates, and communicating in one place.
  5. Integration with Popular Tools – Connect Monday with apps like Gmail, Slack, Zoom, and more to streamline your workflow.
  6. Scalable for Growth – Whether you’re a solo entrepreneur or growing your team, Monday.com adapts to your needs as your business expands.

 

Monday Pricing

  • Free Plan – Available for up to 2 users with basic CRM features like contact tracking and task management.
  • Basic Plan – Starts at $10 per user/month, offering unlimited boards, templates, and basic integrations.
  • Standard Plan – Starts at $14 per user/month, adding automation, timeline views, and guest access.
  • Pro Plan – Starts at $24 per user/month, with advanced features like custom workflows, time tracking, and analytics.
  • Enterprise Plan – Custom pricing, offering top-tier features like enterprise-level security, advanced automation, and priority support.

 

Monday.com is a great CRM software for small businesses looking for an easy-to-use and highly flexible CRM that can help them stay organized, collaborate better, and grow efficiently.

 

Related:

 

7. Keap

Keap (formerly Infusionsoft) is a powerful CRM designed to help small businesses stay organized, automate tasks, and close more deals with less effort.

It combines customer management, email marketing, and automation tools into one easy-to-use platform. Whether you’re tracking leads, sending follow-up emails, or managing invoices, Keap helps simplify your daily operations and grow your business smoothly.

 

Why Keap Stands Out

  1. All-in-One Solution – Keap combines CRM, marketing automation, and payment processing, so you don’t need multiple tools to manage your business.
  2. Powerful Automation – Automate emails, follow-ups, and reminders, ensuring you stay connected with leads and customers without extra effort.
  3. Easy Lead Management – Capture and organize leads efficiently with built-in tools like web forms, landing pages, and email templates.
  4. Appointment Scheduling – Save time by letting clients book appointments directly through Keap, reducing back-and-forth emails.
  5. Invoicing & Payments – Send invoices and collect payments directly from the CRM, making it easy to manage your finances.
  6. Great Customer Support – Keap offers excellent support with live chat, phone help, and onboarding guidance to get you up and running.

 

Keap Pricing

  • Keap Pro – Starts at $159 per month for 2 users, offering automation, email marketing, and sales pipeline management.
  • Keap Max – Starts at $229 per month for 3 users, adding advanced automation, lead scoring, and e-commerce features.
  • Keap Max Classic – Custom pricing, designed for larger businesses needing more advanced marketing and sales tools.

 

Keap is one of the top CRM software for small businesses looking for an all-in-one solution that helps them save time, stay organized, and grow their customer base effortlessly.

 

8. Agile CRM

Agile CRM is an all-in-one tool that helps small businesses manage their sales, marketing, and customer service in one place. It’s easy to use, affordable, and packed with automation features to help businesses stay organized and save time.

Whether you’re tracking leads, running email campaigns, or providing support to customers, Agile CRM makes it simple and efficient to grow your business without juggling multiple tools.

 

Why Agile CRM Stands Out

  1. All-in-One Platform – Agile CRM combines sales, marketing, and customer support features, so you don’t need separate tools for each task.
  2. Affordable Pricing – It offers budget-friendly plans with great features, making it perfect for small businesses with limited resources.
  3. Automation Features – Automate your follow-ups, email campaigns, and task reminders to stay on top of your business effortlessly.
  4. Drag-and-Drop Interface – The simple, visual interface makes it easy to manage tasks and track customer interactions.
  5. Social Media Integration – Easily connect with customers via social media platforms like Facebook and Twitter directly from the CRM.
  6. Built-in Helpdesk – Manage customer support tickets and resolve issues quickly without needing additional software.

 

Agile CRM Pricing

  • Free Plan – Available for up to 10 users, offering basic features like contact management and email tracking.
  • Starter Plan – Starts at $8.99 per user/month, with features like appointment scheduling and lead scoring.
  • Regular Plan – Starts at $29.99 per user/month, adding marketing automation, analytics, and social media tools.
  • Enterprise Plan – Starts at $47.99 per user/month, offering advanced customization, reporting, and priority support.

 

Agile CRM is a great option for small businesses looking for an affordable, all-in-one solution to manage their sales, marketing, and customer support in a simple and efficient way.

 

9. Bitrix24

Bitrix24 is a powerful and feature-rich CRM that helps small businesses manage their sales, communication, and daily operations in one place. It offers a wide range of tools, from contact management to project collaboration, making it a great all-in-one solution.

Whether you’re tracking leads, automating tasks, or managing your team, Bitrix24 makes it easy to stay organized and boost productivity.

 

Why Bitrix24 Stands Out

  1. All-in-One Business Tool – Bitrix24 combines CRM, project management, communication tools, and even HR management in a single platform.
  2. Collaboration Features – It offers built-in chat, video calls, and task management to keep your team connected and working efficiently.
  3. Free Cloud Plan – Small businesses can start with a free plan that includes many essential CRM features.
  4. Automation Capabilities – Automate sales processes, email follow-ups, and task assignments to save time and increase efficiency.
  5. Social Media Integration – Connect your CRM with social media platforms to capture leads and communicate with customers more effectively.
  6. Customizable Workflows – Adapt the CRM to your business needs with customizable pipelines, fields, and automation rules.

 

Bitrix24 Pricing

  • Free Plan – Available for unlimited users with basic CRM, task management, and communication tools.
  • Basic Plan – Starts at $61 per month for 5 users, adding online store tools, customer support, and collaboration features.
  • Standard Plan – Starts at $124 per month for 50 users, offering sales automation, marketing campaigns, and more integrations.
  • Professional Plan – Starts at $249 per month for unlimited users, including advanced automation, reporting, and business process management.

 

Bitrix24 is an excellent CRM software for small businesses looking for a free or affordable CRM that offers a wide range of features to help manage sales, communication, and teamwork effectively.

 

For You:

 

10. Insightly

Insightly is an easy-to-use CRM that helps small businesses manage customer relationships, track projects, and grow their sales.

It combines powerful contact management with project tracking and automation, making it perfect for businesses that want to stay organized and boost productivity. 

Whether you’re managing leads, sending emails, or handling post-sale projects, Insightly keeps everything in one place.

 

Why Insightly Stands Out

  1. Built-in Project Management – Unlike many CRMs, Insightly includes project management features to help businesses track tasks even after closing a deal.
  2. Easy Integration – It connects seamlessly with popular tools like Gmail, Outlook, Slack, and QuickBooks to simplify your workflow.
  3. User-Friendly Interface – Designed with small businesses in mind, it’s simple to navigate and easy to set up without technical expertise.
  4. Powerful Reporting – Get valuable insights into sales performance, team productivity, and customer trends with detailed reports and dashboards.
  5. Customizable Workflows – Automate tasks like follow-ups, lead assignment, and notifications to save time and stay on top of operations.
  6. Mobile-Friendly – Stay connected with your business on the go using the Insightly mobile app for Android and iOS.

 

Insightly Pricing

  • Plus Plan – Starts at $29 per user/month, offering lead management, email tracking, and task automation.
  • Professional Plan – Starts at $49 per user/month, adding workflow automation, advanced reporting, and custom dashboards.
  • Enterprise Plan – Starts at $99 per user/month, with top-tier features like custom permissions, lead scoring, and dedicated customer support.

 

Insightly is a great CRM software for small businesses looking for an easy-to-use CRM with project management features and strong integrations to help them stay organized and grow their customer relationships.

 

Popular:

 

11. Capsule CRM

Capsule CRM is a simple and effective tool that helps small businesses manage their contacts, sales pipeline, and tasks all in one place. 

It’s designed to be easy to use, helping businesses build better relationships with their customers without dealing with complicated software.

Whether you’re tracking leads, following up on deals, or organizing your tasks, Capsule CRM keeps everything neat and accessible.

 

Why Capsule CRM Stands Out

  1. Simple and User-Friendly – Capsule CRM has a clean, easy-to-navigate interface that makes managing customer relationships straightforward.
  2. Customizable Sales Pipeline – Track leads and opportunities with a visual sales pipeline that you can adjust to fit your business process.
  3. Task and Calendar Management – Stay organized with built-in task tracking and calendar features to never miss important follow-ups.
  4. Seamless Integrations – Works well with popular tools like Gmail, Outlook, Xero, and Mailchimp to help streamline your workflow.
  5. Affordable and Scalable – Capsule offers budget-friendly pricing plans that grow with your business needs.
  6. Mobile Access – Manage your CRM on the go with the Capsule mobile app, ensuring you’re always connected to your contacts and deals.

 

Capsule CRM Pricing

  • Free Plan – For up to 2 users, offering basic contact management and task tracking.
  • Professional Plan – Starts at $18 per user/month, adding sales pipeline management, custom fields, and email tracking.
  • Teams Plan – Starts at $36 per user/month, including advanced sales reporting, role-based permissions, and workflow automation.
  • Enterprise Plan – Starts at $54 per user/month, offering premium support, dedicated account management, and enhanced security.

 

Capsule CRM is a great CRM software for small businesses for a simple, affordable, and effective way to manage customer relationships and sales without unnecessary complexity.

 

These CRM software can take your lead management from point A to C! Choosing which one to go with depends on your business needs

What’s more? Integrate your PressOne virtual phone system with these CRM tools and boost your sales conversion up to 100%

 

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