You’re growing. Calls are coming in from ads, referrals, and that one client who tells everyone about you.
Some calls get answered. Some don’t. A few big ones never call back. And even though the business is moving, there’s that nagging thought: we look smaller than we are.
If that clicks, you’re in the right place.
This post is about toll-free 0700 numbers in Nigeria—what they really do, when they pay for themselves, and how to set one up without drama.
I’ll keep it simple, and practical. And yes, we’ll talk numbers.
Quick fact up front: PressOne sells 0700 toll-free numbers (customizable or not) for ₦550,000/year. Toll-free means callers don’t pay. Your business does. For teams that live on the phone—sales, orders, support—it can be the single change that turns chaos into control.
Your Feelings are Valid
You’re chasing trust and reach.
- You’re tired of “We tried calling, no one picked.”
- You want a number people are not scared to dial even when airtime is low.
- You want the phone side to match the quality of your product.
- You want bigger buyers—schools, clinics, corporate, manufacturing—to feel, “These folks are organised.”
A 0700 line helps with all of that. Not because the digits are magic, but because toll-free removes friction. It says, “Call us. We’ll carry the cost.” And people do.
Now, Here’s a Moment You’ll Probably Recognize
Think of a busy Monday. Ads from the weekend ran on radio and Instagram. The phone starts buzzing at 8:15 a.m. One caller wants pricing. Another wants to reschedule delivery. A third insists on speaking to “someone in charge.”
You pick two, miss one, and promise to call back… then forget because five more came in. By noon, you’re behind. By 5 p.m., you’ve lost the thread.
You know that feeling. Like you’re growing, but your call flow hasn’t caught up.
A 0700 number won’t fix everything about your operations. But it does make calling you easy and safe.
And when calls are easy, they happen. When routing is clean, the right people answer. When the system is clear, your team breathes again.
What a 0700 Toll-free Number Actually Gives You
1.) More calls. People call when it costs them nothing. They stay on the line longer. They try again if they missed you. If you run ads, this is huge.
2.) Brand weight. 0700 feels like a serious line. It signals stability. It changes how new customers approach you.
3.) Memorability for ads. A custom pattern—0700-CAKES, 0700-123-1234—sticks after 5 seconds on air. People repeat it without thinking.
4.) Cleaner call flow. You greet callers. Offer 2–3 choices. Send the call to the right person. Add after-hours rules. Everyone stops scrambling.
And yes—the price is ₦550,000 per year. So let’s talk about whether it pays for itself.
How Does a PressOne 0700 Line Pay for Itself?
Let’s be conservative. I know you probably hate math so I’ll keep it short.
- Average order value: ₦15,000
- Margin: 25% → ₦3,750 profit per order
- Missed calls per day: 3
- Lost orders per missed call: 0.5 (some callers give up, some still buy)
- Workdays per month: 24
Monthly lost margin
= 3 × 0.5 × ₦3,750 × 24
= ₦135,000
Yearly lost margin
= ₦1,620,000
A PressOne 0700 line costs ₦550,000/year.
If better pickup + smoother routing helps you recover just 34% of that leakage, you break even.
Recover 50% and you’re ahead. Or land one steady corporate account because your hotline felt reliable—that alone can cover the year.
One-line formula to keep:
Recovered orders per year needed = 550,000 ÷ margin per order
With ₦3,750 margin, that’s ~147 extra orders/year… about 12–13 per month… roughly 0.5 order per workday.
If your phone can’t win half an extra order a day with toll-free + proper call flow, don’t buy it yet. If it can, you’re good.
Who Should and Shouldn’t Buy Toll-free Right Now?
Buy 0700 now if you:
- Run paid ads, radio, or billboards and want a number people remember and trust.
- Handle sales + support + orders and need structure.
- Pitch corporate, clinics, schools, FMCG, logistics—buyers who judge you by your hotline.
- Care about pickup rate, time to answer, and first-call resolution.
Wait if you:
- Take fewer than 5 calls per day and still test demand.
- Aren’t running ads yet and mainly need a simple low-cost line.
If you’re early, start with a PressOne 020 number: ₦6,000/month Standard or ₦15,000/month Growth. When calls become your bottleneck, step up to 0700. You can book a free demo to learn about the different business number options.
Custom vs Non-custom 0700 (Which Should You Pick?)
Both work with the same features. Choose based on how you’ll use it.
| Option | What it is | Best when |
|---|---|---|
| Custom 0700 | You choose a word/pattern (e.g., 0700-DELIVERY, 0700-111-1111) | You run ads/OOH and want strong recall |
| Non-custom 0700 | A clean assigned numeric line | You need to go live fast |
If you can, go custom. If speed beats perfect, start non-custom and upgrade later.
What You’ll Set Up (and How it Feels to Use)
Think of 0700 like a friendly, calm reception desk.
1. A Short Greeting (10–15 Seconds):
“Thanks for calling [Your Business]. Press 1 for Sales, 2 for Support, 0 to speak to an agent.”
2. A Short Menu (Max 3 Options):
People hate long menus. Keep it simple. Always offer 0 to speak to a person.
3. Routing that Fits Your Team:
- Simultaneous (rings everyone at once) if speed matters.
- Sequential (A → B → C) if there’s a clear first responder.
- Time-based rules for after hours so you don’t burn out.
- Overflow to voicemail after ~30–45 seconds.
4. Voicemail that Actually Helps:
“Sorry we missed you. Please leave your name and number. We’ll call you back today.”
5. Call Recording (with Consent):
“This call may be recorded to help us serve you better.”
Great for training and quality. Keep access limited.
You’ll feel the difference within a week: calmer team, clearer calls, fewer “we tried and couldn’t reach you.”
Exactly How to Launch a 0700 Line (6 Steps)
Step 1: Choose your 0700
Custom or non-custom. If custom, write 2–3 patterns you like.
Step 2: KYC & payment
Send business details + ID. Pay ₦550,000 for the year.
Step 3: Write and record your greeting
Quiet room. Smile (people hear it). Keep it under 15 seconds.
Step 4: Map your menu and routing
1 → Sales, 2 → Support, 0 → Agent.
Set business hours, overflow, and voicemail.
Step 5: Test like a skeptic
Call from different networks. Press every option. Check that voicemail lands and alerts fire.
Step 6: Announce it everywhere
Website header, contact page, receipts, trucks, bios, ad creatives. If people don’t see it, they won’t use it.
Team Sizes: What Changes and What Doesn’t
Solo owner
- Toll-free can still work. Route to you first; voicemail after 20 seconds.
- Keep the menu tiny or skip it.
Team of 3–5
- This is where 0700 shines.
- Use simultaneous or sequential ring so someone always picks up.
- Keep the menu short. Train two people as backups.
Larger team
- Add a simple queue at peak times.
- Rotate overflow so no one burns out.
- Review logs weekly and tweak.
The bones stay the same. What changes is how many people stand behind the number.
How to Measure if it’s Working (Simple Scoreboard)
You don’t need a complicated dashboard. Start with five numbers:
- Pickup rate (answered ÷ total calls)
- Average time to answer (seconds)
- Worst time windows (when queues form)
- Top 3 reasons for calling (fix scripts/menu)
- Call → sale rate for Sales
Spend 10 minutes every Friday reviewing these. Fix one small thing each week. That steady drip of improvement builds a phone experience customers trust.
Common Mistakes (And Easy Fixes)
- Menus that drag on. Cap at 3 options.
- No “0” for a human. Always give an exit.
- No after-hours plan. Turn on voicemail and set expectations.
- Silent launch. If the 0700 isn’t on your site and materials, it won’t move the needle.
- Never checking logs. A 10-minute weekly review pays for itself.
Pricing Snapshot (So You Can Compare Paths)
Here’s the broader PressOne lineup, so you can pick the right step for where you are:
| Number Type | Price | Best for |
|---|---|---|
| 020 (Standard) | ₦6,000/month | Starter line, low cost |
| 020 (Growth) | ₦15,000/month | Small teams, more features |
| Regular 070 | ₦350,000/year | Solid general business line |
| Custom 070 | ₦450,000/year | Ads, radio, brand recall |
| Toll-Free 0700 (customisable or not) | ₦550,000/year | Trust, scale, higher call volume |
All of them run on the same backbone: routing, IVR, voicemail, team sharing, call logs.
The real difference is how easy you are to call—and what your brand feels like on the other end of the line.
Your 7-day Plan
Day 1: Decide custom or non-custom 0700. List 2–3 patterns.
Day 2: Send KYC. Pay the annual fee.
Day 3: Draft a 15-second greeting. Record it.
Day 4: Map menu (1 Sales, 2 Support, 0 Agent) and routing (day/night + overflow).
Day 5: Test from three phones. Fix small annoyances.
Day 6: Update your website header and contact page.
Day 7: Tell customers: “Call us free on 0700-XXXXXXX.”
Then track pickup rate and time to answer for two weeks. If you add about half an extra order per workday, you’re past break-even. Everything after that is upside.
Conclusion
You don’t need to “look big.” You need to feel reliable.
A 0700 toll-free number is not a vanity move; it’s a promise: we’ll pick up, we’ll help, and we’ll make it easy to reach us.
If your phone already makes or loses money each day, this is the step that often pays for itself.
When you’re ready, we’ll help you choose digits (custom or not), set a short menu, and go live—₦550,000/year.
Start with a free 15-minute live demo with a PressOne Specialist to see how it works.
