5 Growth Hacks Every Nigerian Business Should Know About (That Actually Work)

Thu, 04 Jul 2024
growth hack for nigerian business

Running a small business in Nigeria is no joke. The hustle is real! You pour your blood, sweat, and maybe even a few tears into your venture, hoping to see it grow. But sometimes, it feels like you’re running in place, barely making any progress.

We get it. The power cuts, fluctuating exchange rates, and the sheer competition can make it feel like the odds are stacked against you. But here’s the good news: even with all these challenges, there are proven ways to give your business a much-needed boost.

We’re talking about growth hacks for Nigerian businesses: smart, practical strategies that don’t cost a fortune but can make a real difference. These aren’t your typical textbook marketing tactics. We’re sharing the kind of street-smart tips that actually work in the Nigerian market.


TL;DR: 5 Growth Hacks for Nigerian Business

Too busy to read the whole article? Here’s the gist:

  1. Turn customers into your biggest fans: Word-of-mouth is powerful, so make your customers happy, and they’ll spread the word.
  2. Master the art of the ‘awoof’: Discounts and promotions can be effective, but use them strategically.
  3. Make social media work for you: Share interesting content, target your ads, and engage with your audience.
  4. Don’t sleep on SMS marketing: Text messaging is a direct line to your customers.
  5. Partner up and power up: Collaborate with other businesses to expand your reach.

Ready to see your business take off? Here are 5 growth hacks that every Nigerian small business should know about:


Growth Hack #1: Turn Your Customers into Your Biggest Fans

Ever heard the saying, “The best advertising is a satisfied customer?” Well, it’s true, especially in Nigeria. Word-of-mouth is like wildfire here – if people love your product or service, they’ll tell their friends, family, and even that random person they met at the bus stop.

So, how do you get your customers to do your marketing for you? Here are a few ideas:

  • Delight your customers: Focus on creating genuine connections and delivering exceptional experiences that leave your customers feeling valued and truly cared for. It’s the human touch that fosters lasting loyalty, not just rewards.
  • “Refer a friend” program: Offer a sweet deal to customers who bring in their friends. It’s a win-win: they get a discount, and you get a new customer.
  • Get social: Run contests and giveaways on social media to get people talking about your business. Make it fun and engaging, and watch your brand spread like wildfire!


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Growth Hack #2: Master the Art of the ‘Awoof’ (But Do It Right)

Who doesn’t love a good “awoof’”? Nigerians are always looking for a bargain, but it’s important to use discounts and promotions strategically. Done right, they can attract new customers and boost sales. Done wrong, they can hurt your profits and make your brand seem cheap.

Here’s how to strike the right balance:

  • Create urgency: Flash sales and limited-time offers create a sense of FOMO (fear of missing out) that gets people to act fast.
  • Bundle up: Offer package deals that give customers more bang for their buck. It’s a great way to move inventory and increase the average order value.
  • Partner up: Team up with other businesses to offer joint promotions. This can expose your brand to a whole new audience.

But remember, don’t overdo it with the discounts. You don’t want to train your customers to expect a deal all the time.


Growth Hack #3: Make Social Media Work For You (Not Against You)

Facebook, Instagram, Twitter… you name it, Nigerians are on it! Social media is where the party’s at, and your business needs to be there too. But just having a page isn’t enough. You need to make social media work for you, not the other way around.

Here’s the gist:

  • Share stuff people actually care about: Forget about boring product photos and sales pitches. Post funny memes, inspirational quotes, behind-the-scenes peeks, or anything else your audience will find interesting and want to share.
  • Target your ads: Facebook ads are your secret weapon. You can target them to specific people based on their interests, age, location, and more. This means your message reaches the people who are most likely to become your customers.
  • Talk to people, not at them: Don’t just post and run. Respond to comments, answer questions, and have conversations with your followers. It’s called social media for a reason!
  • Pro Tip: Throw in some local slang and humour. It’s a great way to show your personality and connect with your audience on a deeper level.


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Growth Hack #4: Don’t Sleep on SMS Marketing (or Robo Calls)

Think text messaging is old school? Think again! SMS marketing is still a big deal in Nigeria. It’s a direct line to your customers’ pockets and perfect for sending reminders, promotions, or even just a quick “hello.”

But don’t stop there! Robo Calls, like those offered by PressOne Africa, is a powerful alternative (or addition) to SMS marketing. These automated voice messages can reach a large audience quickly and efficiently, adding a personal touch that text messages sometimes lack.

Here’s the lowdown on both SMS and Robo Calls:

  • Get permission: Whether it’s SMS or Robo Calls, always ask customers if they want to receive messages from you. Nobody likes being spammed.
  • Keep it short and sweet: People are busy, so get to the point quickly. Make your messages concise and easy to digest.
  • Personalise it: Use a service (like PressOne Africa, wink wink) that lets you add the customer’s name or other details to your messages. It makes them feel special and more likely to take action.
  • Target Your Audience: Use Robo Calls strategically to target specific segments of your customer base based on demographics, purchase history, or other criteria. This ensures your message reaches the right people at the right time.
  • Track Your Results: Monitor the performance of your SMS and Robo Call campaigns to see what works and what doesn’t. This will help you optimize your messaging and improve your results over time.


With both SMS and Robo Calls in your marketing toolbox, you’ll have a powerful one-two punch for reaching and engaging your customers in Nigeria.


Growth Hack #5: Partner Up and Power Up

Remember the saying, “Two heads are better than one?” The same goes for businesses. Teaming up with other businesses can be a game-changer. You get to tap into their customer base, and they get to tap into yours. It’s a win-win!

Here are some ideas for collaborations:

  • Cross-promotion: Share each other’s products or services on your social media channels or websites.
  • Joint events: Host a webinar, workshop, or even a fun party together.
  • Bundle deals: Offer a discount when customers buy products from both of your businesses.

Don’t be afraid to get creative! There are endless possibilities when it comes to partnerships.


For example, remember that small buka in Surulere that teamed up with the local grocery store? They started offering a special discount if you bought your groceries and lunch together. The result? More customers for both businesses, a stronger sense of community, and a whole lot of happy bellies. That’s the power of partnership!


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Conclusion On Growth Hack For Nigerian Businesses

P.S. Want to Make These Growth Hacks Even Easier? PressOne Africa Has Your Back!

It’s a game-changer for small businesses like yours. Imagine having a phone system that helps you implement these growth hacks without breaking a sweat.

Here’s how PressOne Africa can be your secret weapon:

  • Automated Greetings: Create a professional first impression and set the tone for a great customer experience. You can even customise your greetings to match your brand’s personality.
  • Call Routing: Never miss a call again! Route calls to the right person or department, even when you’re not around. You can even set up after-hours greetings to let customers know when you’ll be back.
  • Call Recordings: Listen to your calls to see how your team interacts with customers. This can help you pinpoint areas for improvement in customer service, product/service offerings, and sales strategies.
  • Call Analytics: Get detailed insights into your call data, such as call volume, duration, and peak times. This can help you make informed decisions about staffing, marketing, and more.

With PressOne Africa, you can focus on growing your business, not managing your phone system. It’s like having a personal assistant for your phone, and trust us, it’s worth its weight in gold!


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